Townhouse LATAM | Who We Are

About

I help organizations transform how content is created, scaled, and delivered by redesigning content systems—aligning strategy, integrating AI and emerging technologies, and building efficient, data-informed workflows.

What makes my approach distinctive is knowing which technologies, tools, and talent to bring together to solve a specific content challenge — combined with equal fluency in creative oversight, content strategy, and operational design. I'm not an engineer — I'm the person who translates what's possible into what's buildable, and what's buildable into what produces real results.

If your organization is navigating the shift to AI-driven content operations, building out immersive content platforms, or bridging legacy production models with the tools and platforms defining what's next — I'd welcome the conversation.

Key achievements

Built and scaled a global creative operations network from the ground up — leading integrated teams of 25+ across six countries simultaneously.
Strategic growth strategies for business development and optimization — including where generative AI and immersive platforms could drive meaningful change.
Delivering revenue growth of 400%
Establishing and maintaining global partnerships
Identifying best-in-class talent in key global markets to produce and deliver award winning content with an efficiency that meets budget & creative demands
Bi-lingual, fluency in Spanish and English

Experience

Full CV

Content Transformation Consultant

Remote / LA Based

2025 – Present

Consulting with organizations, in-house production departments, studios, and agencies to bridge legacy production models with AI-driven workflows and emerging content platforms — delivering scalable, high-quality content operations across traditional and emerging media.

CONTENT TRANSFORMATION

Assessing client content operations end-to-end and recommending tailored solutions — from workflow redesign and team structure to generative AI integration — based on what will actually move the needle for their business
Building and overseeing bespoke, cross-functional teams tailored to each client’s unique content needs across broadcast, digital media, and AI-enabled production

GLOBAL PRODUCTION & OPERATIONS

Leading client-specific initiatives focused on production efficiency, workflow design, and team structure across international markets
Collaborated with Coca-Cola Europe to deliver traditional content solutions for international ad campaigns while identifying opportunities to modernize production processes

COO | Content Systems, Creative Operations & Production

Remote Control Technology

New York, NY

2022 – 2025

A technology services company specializing in content creation with a focus on creativity, design and software development across artificial intelligence, metaverse, VR/AR and interactive displays. Led content strategy, creative operations, AI/immersive technology initiatives and production for a portfolio of major brand clients.

CONTENT STRATEGY & BUSINESS DEVELOPMENT

Developed global growth strategy and led new business expansion, connecting content strategy directly to client business goals and revenue outcomes
Identified and brokered global partnerships to support the execution and development of AI and immersive technology projects and products
Managed senior client relationships with Meta, Peloton, and others, serving as the strategic bridge between client objectives and production delivery

AI, AR & VR CONTENT SYSTEMS

Ideation and creative development on AI-enabled products and projects, consulting on the development of unique AI products and services for companies including Meta
Led AR/VR content initiatives with teams from Meta for Oculus headsets, developing production frameworks specific to immersive platform requirements
Partnered with Meta’s Reality Labs team on integrating marketing campaigns for retail environments and mixed reality hardware, bridging traditional campaign production with immersive content delivery
Worked with Pelaton on gamification of workouts built specifically for their platforms
Brought production solutions and operational thinking to integrated technology teams navigating the shift from traditional content to emerging platform delivery

PRODUCTION OPERATIONS & TEAM LEADERSHIP

Optimized internal processes and procedures to improve production efficiency across multidisciplinary teams
Built and maintained cross-functional team structures capable of delivering across traditional broadcast, digital, and immersive content formats

Chief Production Officer / Head of Business Development & Operations

Townhouse LATAM / Grey Group (WPP)

Mexico City & Los Angeles

2018 – 2024

Townhouse LATAM is a WPP, integrated network of content studios across six Latin American markets, delivering content solutions for independent clients and WPP agencies in the US, Europe, and Asia Pacific. In my role as regional Chief Production Officer I was responsible for building, scaling, and leading operations across all six offices.

CONTENT STRATEGY & REVENUE GROWTH

Developed and led global growth strategy connecting content operations directly to business development, growing revenue 400% over five years
Led client acquisition and retention for high-profile brands including P&G, Amazon, Vodafone, Modelo, and Coca-Cola, structuring deals and managing relationships at the executive level
Expanded the services and capabilities of six offices across LATAM to create new business opportunities and revenue streams

CREATIVE OPERATIONS & PRODUCTION LEADERSHIP

Built and maintained creative operations infrastructure for a global business with local production across LATAM and Europe
Developed integrated processes for content creation, content management, and acquisition across a six-country network
Identified and recruited key global talent to support production across markets; managed a strategic network of content production partners to deliver efficiencies and meet budgetary goals
Created briefs, budgets, and deal structures for agency and brand clients; oversaw business affairs and financial reporting
Reported directly to Global COO and collaborated with key stakeholders across divisions and offices worldwide on strategy, development, and implementation

INTEGRATED TEAM MANAGEMENT

Built and managed integrated teams of 25+ across six countries, incorporating digital platforms and production tools to manage content between offices
Mentored internal teams and managed expectations with agency and brand clients to consistently deliver on creative and operational standards

Operations, Production & Business Development Consultant — VR Content

2016 – 2017

NOVO Reality

New York, NY

NOVOreality is an immersive virtual reality and motion simulator platform. Consulted on operational strategy, content execution, and hardware development for an early-stage immersive technology company.

Advised on content execution plans, talent management, and hardware development strategy
Fostered relationships and content partnerships to grow the platform’s content ecosystem
Developed marketing materials to promote their unique approach to VR content
Advised on strategic goals and direction for the business